Tessera Build Co. is consulting for owner-operators in home services who are ready to install the systems, hires, and pricing that turn a one-truck operation into a real business.
Most consultants don’t know a skid-steer from a stump grinder. I’ve worked inside trades businesses for over 20 years. Tessera is for the operator who knows their craft cold but needs a sharper business behind it.
Design-build firms, full-service maintenance routes, and crews juggling 30–80 properties a week.
Paver, retaining wall, and outdoor-living installers who live by the estimate, the crew day, and the change order.
Climbing and removal outfits balancing insurance, equipment debt, and the never-ending storm-week cycle.
Service plumbers and remodel-spec shops trying to keep techs billable, callbacks low, and dispatch sane.
Residential and light-commercial electricians scaling past the owner-on-every-job stage without losing margin.
Install & service shops balancing maintenance plans, install crews, and the shoulder-season cash crunch.
I don’t sell courses, frameworks, or 90-day “transformations.” I install the pieces — pricing, hiring, ops, and a growth plan — that compound into a business you’d actually want to sell, hand off, or scale.
The ground game. Build repeatable workflows for estimating, scheduling, dispatch, and crew accountability so the business runs without you in the cab of every truck.
Rebuild your estimate-to-close so you stop leaving margin on the table. Get clarity on man-hour rate, install rate, and the markups that separate a hobby from a business.
Build a bench. Foremen who lead, crews who stay, and a hiring funnel that doesn’t leave you scrambling every spring or one quit away from a missed install week.
A 12-month plan with the three or four moves that actually compound — service mix, capacity, marketing, and capital — sequenced so you don’t scale yourself into a cash-flow hole.
A trades business is built the way a patio is built — one piece at a time, set straight, on a base that holds. Tessera is Latin for the small tile in a mosaic. Each piece is small. The picture is the point.
Most business coaches read about the trades. I’ve spent my career running, scaling, and rebuilding home-services companies — on the truck, in the office, and at the kitchen-table conversations where a business actually changes.
I started out installing, estimating, and learning the business the way most owner-operators do — by getting it wrong, then fixing it.
Over the last 20+ years in home services, I’ve worn nearly every hat in a trades company: ground crew, foreman, salesperson, operations lead, and ultimately the person responsible for whether the business made money on Friday. I’ve worked across the home-services trades, and I’ve been the one rebuilding the pricing model on a Sunday night because the numbers stopped working.
Tessera Build Co. is the consulting practice I wish had existed when I was running my first crew. Practical. Trades-native. Built for owner-operators who don’t have time for theory and don’t want a generic playbook.
The work is hands-on. We meet weekly. I get into your numbers, your schedule, your job costs, and your hiring funnel. We fix what’s broken, install what’s missing, and leave you with a business that runs whether you’re in the truck or not.
Every engagement opens with a paid diagnostic. From there we scope the work to your business — usually a 90-day install with optional ongoing advisory after that.
A 30-minute call to understand the business, the bottleneck, and whether we’re a fit. No pitch deck.
It starts with the Tessera fit questionnaire — a focused set of questions about your numbers, team, and ambitions that tells us quickly whether an engagement makes sense. From there, two weeks inside your business and a written assessment with a prioritized action plan — yours to keep either way.
90 days of hands-on work. Weekly working sessions. Real artifacts — pricing models, hiring funnels, dayboards — installed in your business, not your inbox.
Two ways to keep working together: an optional monthly retainer to hold the metrics and tackle what’s next, or one-time projects scoped to a single problem — a pricing rebuild, a hiring sprint, a software rollout. No long contracts.
By the end of an engagement, you stop being the bottleneck. You have a pricing model that makes money on every job, a hiring funnel that doesn’t depend on a Craigslist post, a schedule the office can actually run, and a set of numbers that tell you on a Tuesday whether the month is on track. The work is concrete — you leave with the artifacts, not a recording of the artifacts.
Engagements are 1:1 and confidential. These are operators who agreed to put their name to the work.
We were running ten crews and bleeding margin. Six months in, my pricing model is rebuilt, my foremen actually know their numbers, and I’m off the truck for the first time in fifteen years. The Sunday-night panic is gone.
I’ve hired a half-dozen coaches over the years. Nobody got it the way Tessera did. He’s a tradesman who happens to know the business side cold. We rebuilt our hiring funnel, fixed our maintenance pricing, and added [$X] to the bottom line.
The diagnostic alone paid for itself. I knew the business had holes — I didn’t know where. Tessera walked the job, walked the books, and handed me an action plan I could start on Monday. The install made it stick.
Book a 30-minute discovery call. We’ll talk through what’s working, what isn’t, and whether an engagement makes sense. No pitch deck. No pressure.
